For
Kele kele Love singer, Tiwa Savage, performing free-of-charge can be
rewarding at times. Revealing how she secured her multi-million-naira
Pepsi endorsement deal last year, the singer who relocated from the UK
to Nigeria a couple of years ago and who has established herself as one
of the hottest female contemporary acts said that she ironically got the
mouth-watering deal at an event where she performed free-of-charge.
“Funny
enough, I didn’t charge a dime for the show which got me the Pepsi
endorsement. Sometimes I get paid for playing and sometimes I don’t. The
show that got me the endorsement deal was one of such shows.”
“After
my performance, a guy just walked up to me and said he liked my
performance. He said he would love to do stuff with me as well.”
“Before
I knew it, Pepsi ran a survey to find out who was the most popular
female and male artistes and I came out tops. I landed the deal
alongside Wizkid who also emerged as the most popular male act; it was
like a dream.”
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